DESIGN & CODE

RedSafe - ICRC

Creating the digital humanitarian platform from scratch

Identified need:
The organisation had identified a number of gaps between face-to-face services and services that could be delivered digitally to people affected in humanitarian crises, the need: to create a digital platform where diverse humanitarian actors can provide services.

Diagnosis: There is no digital service where the possible aids available for people affected by crisis are grouped together.

Design Thinking

Requirement: Create an accessible digital platform for people affected by humanitarian crises where they can find help from the widest range of actors at their disposal.

The process:

Empathy
My role: User research

Design and conduct user research in different countries in Africa, Europe and Central America to understand how people use digital media before, during and after humanitarian crises.
Problem definition
My role : Facilitator
With the data extracted from the user research I designed and animated a workshop with the experts from the shoe department to identify and define the problem, the Result: Users rely on information they find on social networks and family members. They are unaware of the humanitarian aid available in the region.
- I get my information from what family members say on whatsapp.
- I look for the necessary information on Facebook
- I do not contrast the information I receive
- I don't care what happens to my privacy or my data.
Ideation
My role : Design
Create a user experience that can easily and effectively inform potential users about the services.
To do so, we designed a platform that offers:
- Truthful and contrasted information.
- A map to facilitate the location of the services.
- A place to keep digital copies of documents.
- A real-time alert service with push notifications.
Design
My role : Design UX/UI and COM campaign
I facilitate and conduct workshops with business owners to promote human-centric design principles. I also design and develop UX tools to ensure alignment among developers, designers, and stakeholders on project goals.
Key Design Deliverables
- Created UX tools for shared understanding of project objectives
- Designed and developed:
- UI (User Interface)
- • Logic and interaction design
- • Sketches, wireframes, workflows, design comps, and coding prototypes
- • Iterations of services
- Developed the brand identity and internal/external communication plan
- Created a Digital Marketing plan
Test and feedback
My role : User Testing

I conducted face-to-face and online usability testing with potential users to validate our digital experience prototype. This feedback-driven approach helped us identify key areas for improvement, informing the final product development.
Published
My role : Monitoring

After launching the digital experience, I focused on collecting and analyzing user behavior data to identify areas for improvement. This data-driven approach enables us to refine the tool in future iterations and enhance the user experience.

Lessons learnt:
My experience has underscored the importance of creating tailored solutions that meet the unique needs of potential users. Two key takeaways stand out:

Data efficiency is crucial: In areas with limited connectivity, the amount of data used and the associated costs can be a significant barrier. Opting for data-light solutions can make a huge difference.

Simple, intuitive design is essential: A straightforward user interface is vital for users with limited digital literacy, ensuring they can effectively use the solution without frustration or confusion.

User-centered design is the key to success.
A revealing moment to understand : Less is more

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Solving real needs